The Perfect Page

The Anatomy of a the perfect page

TITLE TAG

• The title tag is the blue link on search engines, so make it enticing.

• This is how search engines identify your content, so include relevant keywords.

• Make it natural, compelling, and under 75 characters. URL

• Keywords should also be included in the URL.

• You can customize the URL within your blogging software.

 

BLOG POST TITLE

• The title is a promise to your reader.

• Be sure what you write is exactly what you promised in the title.

• Include important keywords.

 

SHARING BUTTONS

• Sharing can greatly amplify your content.

• Include social sharing buttons near the top.

• Email is still a very popular way to share. Be sure to include this as an option. IMAGE

• Relevant, interesting, and informative images make a huge difference in the reading experience.

• Include important keywords in the file name and ALT text tags.

• Give credit to the image creator.

 

SHORT PARAGRAPHS

• Make the first few paragraphs short and easy to scan.

• Long paragraphs at the beginning are a sure fire way to discourage people from reading.

 

EXTERNAL LINKS

• Link out to other web pages for more in-depth information.

• Use anchor text instead of “click here.” It provides context to your reader. KEY POINT

• Make sure the key point focuses on the benefit to the reader.

• Keep it concise, and highlighted on its own line.

• If it sounds natural use keywords.

 

INTERNAL LINKS

• Link to a page inside your domain, like a product or service page that solves the issue highlighted in the post.

• Use anchor text instead of “click here.” This improves SEO.

 

VIDEO

• Video adds richness and emotional appeal.

• Find a relevant video on YouTube and embed it. Give credit to its creator.

• Pit in rich snippets around the video to improve click-through rates.

 

TITLES & SUB-TITLES

• Allows readers to scan.

• It’s ok to have several titles and sub-titles.

• Format them in HTML as H1, H2, etc.

• Important for SEO, use keywords. CALL TO ACTION

• Always include a call to action graphic that directs the reader to do something.

• Link to a landing page that converts the reader into a lead.

 

 

LIKE & +1 BUTTONS

• Include these buttons on your post.

• These give further engagement value within social media. META DESCRIPTION

• Search engines use this as the descriptive text under the blue link.

• It’s no longer used for ranking or relevancy.

• Make it a concise 150 character summary that sells the post.

 

General Blogging Principals:

• Know who your audience is and write to them.

• Your goal is to get clicked on. Make your titles magnetic and captivating.

• Write for people first, search engines second.

• Get to the point.

• Use plain language.

• Showcase a conversational, yet professional tone.

• Let your post sit for a while before you publish it. When you come back to it, read it out loud and edit carefully.

The Four U’s of Business Blogging: Be USEFUL to the reader Provide a sense of URGENCY Convey the main idea as UNIQUE Do all of the above in an ULTRA SPECIFIC way